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Press Releases


March 23, 2015

SPRINGFIELD, OHIO (March 23, 2015) – CodeBlue, the technology leader for water mitigation, has announced  a new SWOT (Strengths-Weaknesses-Opportunities-Training) Team Program to assist CodeBlue Elite contractors in growing and improving their business.
The team features four Affiliates managers, who will travel to contractor facilities and focus on that particular business moving forward. The concept was introduced at the Innovation Summit in February  and embraced by the 90-plus contractors who attended. The concept would be rolled out to dozens of Elite Contractors throughout 2015.
“Our contractor network is very strong. In this next phase, we’ll focus on getting all contractors the tools they need to succeed and grow their businesses,” said CodeBlue Director of Operations Michael Smith. “Last year was about building the network. This year is about making them even more successful with initiatives that add to the bottom line.”
“The SWOT Team is hands-on and we’re looking to quickly review each contractor’s specific scores, then create a path to improvement.” Manager Affiliates Services, Nick Allar said. “We’re also looking to assist them with equipment suggestions, growth opportunities and additional training, which we’ll either recommend or provide.”
The SWOT Team will be “gathering market intelligence” as much as working hands-on with contractors on profitability. The entire effort is to bring CodeBlue resources to the field –contractor-by-contractor – to improve the partnerships on both sides. The SWOT Team will also likely provide assistance with non-technical business suggestions, such as marketing, customer service, website and other hurdles the average contractors has daily.

About CodeBlue | MadSky
CodeBlue | MadSky together offer a unique and innovative set of whole-home claims management and restoration solutions. By unifying all parties in the claims and restoration process, the firm delivers a new standard of customer service that helps homeowners get back to what matters in their lives faster than ever. The firm pioneered its First Notice and Response ("FNAR") service and built out the fastest, most-accurate claims and restoration process leveraging expert involvement and active claims management. MADSKY and CodeBlue merged in October 2020 led by Aquiline Capital Partners.

Aquiline Capital Partners
Aquiline Capital Partners, founded in 2005, is a private investment firm based in New York and London investing in businesses across the financial services sector in financial technology, insurance, investment management, business services, credit and healthcare. The firm has $5.3 billion in assets under management as of December 31, 2019. For more information about Aquiline, its investment professionals, and its portfolio companies, please visit:

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